UO goes rogue with pizza chain acquisition

Shoppers are pictured outside a Urban Outfitters store in Pasadena

For over a decade, the diversification tactics of UO have been impressive, appropriate and successful. Keeping hipsters, hippies and fashionistas happy under the same virtual roof, they’ve expanded in a gardening-focused offshoot named Terrain and a wedding and luxury brand (BHLDN). These products are sold in UO retail locations, as well as their Anthropologie store chain.


Those were rational business model expansions that fueled an increase across the board in sales, store traffic, brand popularity and stock value. The sales of UO furnishings and urban gardening alternatives rose from 15% to 48% within just 8 months during 2007. This was the same year UO received the Global Award for Excellence from the Urban Land Institute and launched the Terrain brand. In 2008, they took home the Best In Show and People’s Choice Award for Terrain from the Philadelphia Flower Show.

Super smart.

Urban Outfitters announced on Monday (Nov. 16) that it would be acquiring Philadelphia’s Vetri Family restaurants, including the Pizzeria Vetri chain. UO Company stock immediately dropped 7.4% and shares fell upwards of 20% in the two sessions immediately following the release. The undisclosed amount spent on this 7 restaurant acquisition (including Pizzeria Vetri, named by Food & Wine as the nation’s best pizza restaurant) is suggested to be hovering between $50 and $100 million.

Not the smartest.

Shareholders are understandably concerned and even more confused following the events of the week. UO has released several statements since Monday, boasting confidence that this acquisition, “although unique” is a “perfect match” for Urban Outfitters to gain market share as a lifestyle brand.


The reassurance PR isn’t doing much to ease these concerns. Sales for the previous 3 quarters have fallen below projections for UO. Decreasing revenue paired with a 7 restaurant acquisition to the tune of $50-$100 million is certainly a UNIQUE decision.

Super strange.

What are your thoughts?

Is the UO #FashionablePizza

initiative brilliant beyond our current business model understanding… or a poorly disguised desperation for market diversification?

Save the Man Bun

Groupon Features Clip In Man Bun

For the Man Who Wears Many Hats, but No Bun

Screen Shot 2015-11-11 at 1.13.22 PM

One of the hottest trends in men’s fashion, the man bun has been popularized by fixed-gear bicyclists and introspective Hollywood actors alike. But although the hairstyle oozes with fashion sense, those who sport it might find themselves outcasts in sports bars, motorcycle gangs, and the annual government-mandated machismo test. This attachable—and, equally important, detachable—man bun lets you blend in with your surroundings, putting it on when you smell fair-trade coffee or hear a banjo, and taking it off when someone utters the word bro.

How To Wear It
  1. Comb your hair back toward the crown of your head, in a similar motion to lacquering a reclaimed-wood coffee table
  2. Attach the man bun to your natural hair the way the lay public attached itself to Arcade Fire
  3. Use bobby pins to secure the man bun, decide bobby pins are too mainstream, use antique paper clips instead
  • Attachable hairpiece
  • Made of artificial hair
  • Product dimensions: 3” (dia) x 1” (H)
FROM $9.99  BUY!

This is wrong in so many ways. A genuine man bun is one of the last few ruggedly hot attributes of modern day men and it’s being hijacked.

In a country so flooded with men who ooze femininity in their mannerisms and personal hygiene practices, the clip in man bun is cruel trickery!

The man bun is attractive bc it’s usually attached to the head of a hot man who gives zero f—- about beauty products or faux accessories. Herein lies the sex appeal.

Men sporting these and women sleeping with those men, Cease and Desist. You’re destroying something beautiful.


The Red Thread

A poem by Rachel Jamison Webster reminds us of the “red string of fate,” a belief that certain people are destined to meet in this lifetime.

With some people, words just flow when you meet; it’s as if you’re picking up an ancient conversation that you’d forgotten about from centuries ago. It was this way with the person who introduced me to the red string, and I’ve met others who I’ve felt an uncanny connection with and walked away changed.

The potential existence of destiny and its role in our lives is rife for debate. Nevertheless, we all have our group of kindred spirits, those to whom we are bound by an invisible thread. This week, use the quote above from Webster’s poem as a source of inspiration. Tell the world about the cast of characters in your life, how they’ve affected you, and whether or not you believe in the idea that certain people are destined to play a role in your life.

Source: The Red Thread

10 Things to Say if You’re a Total Dick

1. “You look tired.”

Urban Dictionary has this statement translated to a tee, “you look like shit.”

A rarely well-received insult. Just don’t say it. Seriously. When I’m tired, for example, there’s definitely no need to remind me. I’m well aware. If I was feeling quite fine and gleeful, you’ve now pissed me off with your insult. Best to avoid this one altogether.

Alternatively, if I’m feeling quite fine, gleeful and full of rest, you’ve now pissed me off with your insult.

Best to avoid this one altogether.



2. “I’m sorry you feel that way.”

No explanation necessary. This is the most irritating, non-apology ever. Despite grand requests to avoid making such a disgusting display of manipulative, blame reversal word vomit, it haunts me like the plague.

Wikipedia: “Non-apology apology

This is not an apology, but it IS effective ammunition… and you know it, fuckers. ;)

3. “You Always…” and/or “You Never…”

ohhhh I HATE.

“There are two reasons why overarching accusations are so toxic: First, they’re judgmental, and really, no one likes to be judged. Second, across-the-board generalizations like these are not only often inaccurate — all your partner has to do is find one example to make your statement untrue —but they also automatically put your partner on the defensive, relationship expert Wendy Walsh, PhD explains.

Ultimately, this derails the discussion rather than getting at the heart of the problem. (Can I get an Amen?!?!) “If you say, ‘You always do this,’ then the argument becomes ‘No, I don’t always do this’ instead of what the argument is really about,” says Walsh. “There’s no choice but to defend yourself.”

“If you say, ‘You always do this,’ then the argument becomes ‘No, I don’t always do this’ instead of what the argument is really about,” says Walsh. “There’s no choice but to defend yourself.”

This one actually occurred less than 2 hours ago. I addressed one specific issue. The response? “You’re always unhappy! No matter what I do, you’re never happy. You’re always mad at me!”

* Let the record show: These “you always” and “you never” accusations came from someone who had just informed what a joy I brought to their life, how I was such an inspiration because of my nature, my smile, blah blah blah. This person had yet to even see me truly angry, raise my voice angry, which is pretty much his natural state, all. the time.

How can my nature and smile and spirit be an inspiration if now I’m suddenly always angry? Because making such a bold, ridiculous claim, as Dr. Walsh stated, the argument becomes ‘No, I don’t always do this’ instead of what the argument is really about,” which happened to be his thoughtless actions regarding a sensitive subject.

Pretty Much.

4. “This is why…..”

Oh my goodness, I got this one this morning too. Going for the gold here. I believe it was, “this is why I can’t talk to you.” (Impressive, right? It’s a double slap in the face.)

Phrases like “this is why I can’t get any sleep” or “this is why you’re so stressed”  (or, if you’re me, “this is why I can never talk to you”) can actually be expressions of contempt, and are toxic to a relationship, David Sbarra, PhD, associate professor in the Department of Psychology and director of clinical training at the University of Arizona he says.

Making your partner feel low or inferior to you is the most noxious of relationship behaviors. These remarks imply that you know it all — and you don’t. “You’re inferring you know the reason, but maybe that’s not the reason,” Sbarra says. In reality, saying “This is why
” just makes your partner feel like you don’t understand him or her.

5. “Was that good for you?”

I fully concur with the interpretation of this post-coital inquiry provided by AskMen.com:

Almost as bad a question as “How many people have you been with sexually” is the query “How was that?” right after sex. You could be the world’s worst lover and if the woman you’re having sex with loves you, she’ll lie and say you’re the best she ever had. She’ll lie, this time with words, instead of fake moans and groans.

Instead Say: “That was amazing.”

6. “Calm Down”

This usually comes from the person who initiated the exchange you are now taking part in, in a calm, inside voice.  Oh, man.

Take a hint from Men’s Fitness:

“Flash: women sometimes overreact to stuff. But when something’s upsetting her, telling a woman to calm down comes off as dismissive. Want to make things reallyinteresting? Tell her this while you’re already fighting. The surest way to ensure she never calms down is to tell her to calm down.”


7. “Fine. You’re right. Whatever.”

“Our opinion matters because our spouse matters. When they ask for an opinion, shrugging it off with “whatever” is a tiny dart that tells our spouse we don’t value their question enough to give it thought and consideration. When we do that enough times, it adds up to our spouse feeling unworthy. Again, showing genuine interest in what our spouse is thinking about or concerning themselves with shows great love for them. Stop with the “whatevers.”


8. “What more do you want from me?”

This needs no solidifying explanation. You get it.

9. “I think maybe we should break up.” or “I don’t think I can do this anymore.”

Say what you mean. Mean what you say.

This is a dangerous statement.

Why?  Because what he’ll/she’ll hear is:

– “I’m not happy.

– You’re not making me happy.

– What would make me happy is if we broke up.”

In the wanting to make you happy, he or she will shrug his shoulders and say, “Okay.”

The receiving party of this statement will immediately feel hurt, the guarded and understandably defensive. Confidence in the unit breaks here, warrantied with the choice of verbiage, casting the guilt of an unhappy life on the contending dumpee.

10. “We should start running together” or “We should get a puppy!

Here’s the deal… Promises are pointless. Actions are absolute.

If you suggest running as a couples activity, despite the fact that you hate running and somehow just never hopped on the 3 day a week cardio bandwagon, chances are you don’t want to. So don’t suggest it.

Talking about getting a pet? Be honest about your concerns or hesitations before your partner takes action as a result of your stated, yet fraudulent, intention.

“You might commit to such activities with the thought of exploring how things develop but your girlfriend might already be counting upon your dedication towards it. Unless, it becomes absolute unavoidable, abstain from such emotional obligations.” –MenXP



Zen Rampage
Hyper-perceptive Mind Guide

Originally posted on Becoming overhuman:

The mind can go either direction under stress – toward positive or toward negative: On or off. Think of it as a spectrum whose extremes are unconsciousness at the negative end and hyperconsciousness at the positive end. The way the mind will lean under stress is strongly influenced by training.

Hyperawareness is not only related to stressful events, even though its biggest quality lies in the fact that it can be present in high stress events. But hyperawareness is something that can be exercised and practiced in any situation, stressful or not. I describe hyperawareness as a sort of Zen Rampage mode. It’s an oxymoron, but for me it’s just that.

It is not a very pleasant experience. It includes quick change between thinking (deductions, analyses and so forth) and perception, observing the world around you. Even in observing, one does not simply relax and observe, but observes in quite a proactive way –

View original 873 more words

So long and thanks for all the food trucks


Orlando and I have officially broken up.

We had a good run and I’ll always think back on these 18 months fondly, but truth be told, it was doomed from the start.

I debated taking a 2 hour drive just to smell the ocean the very first night we spent together, alone, craving the sounds of a crashing shoreline. She just stared vacantly at her congested interstate, silently proud of the raucous and comfortably far from the beaches I so desperately missed, content in coddling her elitist hipster disciples into the wee hours of the morning.

Sometimes, late at night, if you’re very quite, between Whiskey Dicks and Graffiti Junction, you can hear the city whispering to her occupants, reminding them to throw their skinny jeans in the dryer before leaving the house for optimal results in loss of circulation.

She had her moments, “The City Beautiful.” She did. These moments provided slivers of deliverance from the time spent basking in the arrogance of her daily achievements, manifesting the daily gatherings of intellectuals who desire nothing more than making their presence known at Stardust (an awesome little spot that just so happens to attract a certain breed, henceforth refered to as “Orlando Elitists”).

Ultimately, O-Town was just too far from everything I love and not nearly far enough from what I know to create the illusion of expanded horizons or new beginnings. A lesser version of home, really… and who wants a knock off when the real thing is just within reach.


So long, O-Town.

Thanks for having me.

Forever it shall take

These eyes have seen such splendid sights
I have felt in my hands those glorious delights
of those daffodils growing six feet high
and reaching for the northern lights

The endless warm days of brightened blue skies
that shimmered the gold in mothers’ green eyes
A gift of new life that doubled the shine
of the moon as I knew as she winked at the night

I have wished for certain nights to never find end
for the oceans to part and the world to descend
While screaming at the sky in furious contempt
for a safe place to lay a child’s weary head

These feet have been content, I must say
to swerve and to sway,
to be walking briskly away
From rock to rock and from orchard to plain
leaving only footprints, taking only the same

This heart hears what it can’t yet comprehend
for this, my dear, is how it always has been

I know nothing of you,
not your laugh or your scent
Those hypnotizing eyes of yours,
I’ve most certainly not yet met

I know of you in blurred pixilated pieces,
in eventual exchanges of theological thesis’

Embedded in the red ink of love letters
Within the spinning of moons,
among planets and forevers

The memories of your unspoken verbs
echoed in tales I’ve not yet heard

Perhaps you are an ocean that runs far and wide
or the shivers and chills of a cold New York night

A grand canvas painting hung in a palace of Spain
or the sweet smell of cut grass just after the rain

Perhaps you are everything that cannot be named

These bones do now promise
as they never have before
Of this one thing unknown,
they are most certainly quite sure

Should you find me today
beneath this bright summer sky
or worlds away
on a brisk winter night

If it should take forever
then forever it shall take
This heart will faithfully wait for you
as only for you was it made

 Orig Pub 2009 – Yahoo! – Alexandra E. Gulkin

Sweet Sedation

It is a cold day in June
Hiding with my platoon
Never have felt so far from home
Never had known this brand of alone

This war I am in, so happily found
A battle constantly raging around
Helps to silence all the screams inside
Seems to muffle the guns that fire in mind

It is a cold day of June
Waiting with my platoon
How I wish a summer was coming soon
How I wish I did not demand so much from you

Yet I have and I do
And this you need know
Before all the world crumbles
and we’re the rubble below

I never was skilled in protecting this heart
Through the wearing and tearing and pulling apart
The killing outside is a sweet sedation
It reminds me that soon, I, Myself, will be taken

To where I won’t know the worry
Of endless cold Junes
Or the grenades in my heart
Planted in landmines’ of you

Orig. Pub 2009 – Yahoo! – Alexandra E. Gulkin

9 surefire ways to never receive another favor

An INC.article about gratitude was published today which I particularly appreciate.

You see, in the past few months, I’ve had an influx of accepting the responsibility of watching the pets of others (mainly, those of roommates).

I was much more willing to help the one who actually asked me if I would watch her dog than I was about lending a helping hand to the chick who disappeared for a week, leaving behind a flea-infested cat who had no food or water.

The girl who neglected her cat is, in fact, a certifiably, completely coo-coo for cocoa puffs, off her rocker, bat shit crazy kind of crazy. When she left Thunder (her cat) without any of the necessities required for his survival over Memorial Day Weekend, I wasn’t surprised. She’d already clearly shown that she was not concerned with the well being of her pet. Pushing the responsibility of your animal off on another person without any notice is, in itself, wildly inappropriate. Taking off without even asking if that person would be home to watch the cat and leaving the animal without any food or water and locked on a porch is just sick. To keep him alive, I purchased 2 bags of cat food and replenished his water until she returned. When asked to be reimbursed for the cat food I’d purchased, Rachael’s response was “I didn’t ask you to get him food. He’s an outdoor cat. He doesn’t need food.” (By the way, if anyone else is confused about this, just because you have a cat that goes outside doesn’t mean it suddenly has the instincts of a feral hunter. It’s safe to say that your indoor/outdoor cat is going to be relying on the food you give it for the remainder of its’ life, unless it has to survive strictly in the wild again. That’s how it works.)

Ultimately, as you may have guessed, she was unwilling to reimburse me for the “unnecessary” cat food purchase. Which is fine, as this was also expected. I didn’t care for these animals because of a compensation package. I did these things as a citizen of the universe, a person who believes that you should care and invest in the safe and healthy future of all living things. This is especially true if said living things are no longer capable of caring for themselves because we have “adopted” them and promised to keep them safe and healthy in our own self-fulfilling upper class captivity.

These 2 scenarios, one being a favor which was asked for and the other, an animal abuser who skipped town are in no way comparable to one another aside from the reality that a bit of gratitude would have been equally appreciated in both instances.

When someone does you a solid, be grateful.

Be genuinely grateful.

If you ever want a favor again.

Here are 9 easy ways to show a little gratitude and not come off like a spoiled brat.

9 Simple Ways You Can Show Appreciation


Write It By Hand

An electronic thank you is ok for many
who will ultimately skim it, trash it, and move on. But if you take time and care to craft the perfect message of appreciation, why not write it nicely by hand? Finding a lovely card in the mailbox or on the desk is a nice surprise. And it increases the chance they’ll read your message with care.

Acknowledge an Absence

If someone goes on vacation or is out on sick or personal leave, that creates a vacuum. It is easy to be annoyed or resentful about the extra workload. Instead, happily pick up some of the slack, and when the person returns, tell them how much they were missed and that their particular contribution is important. They will work that much harder if they know others see and value their efforts.

Pick Up the Cup

A small gesture respecting someone’s comfort and convenience can mean a lot. If you’re heading by the break room, offer to take the other person’s empty coffee cup with you. If you’re dropping by accounting, offer to take their paperwork with yours. You’ll need to make sure the cup or file gets promptly to the appropriate destination, of course. The gesture requires little additional effort for you, but removes a burden for them and makes their day just a bit happier.

Give It Back

People often borrow small things on the spur of the moment—a pen, a stapler, a book, etc.—with the intention of returning them. But so many times one gets busy and forgets. The lender is stuck without a tool they need, and feels inconvenienced and annoyed. It only takes a moment to return an item you borrowed when you’re done with it.

Clean It Up

On a busy day, it is really tempting to leave your dishes in the break room sink or your files piled on the conference room table. You’ll come back and handle it in a few minutes…and five hours later, the mess is still there. Schedule 10 minutes into your lunch or meeting time so you can pick up after yourself. It shows everyone else you respect and appreciate their right to use the common spaces, too.

Offer Public Praise

It feels good to be told, “You did an awesome job” or “You look great today.” It feels even better to hear it in front of other people. Look for opportunities to pay small compliments at meetings, or in the hallway. Others will likely chime in, which exponentially increases the recipient’s pleasure.

Give Them a Do-Over

Even the best of us make mistakes, and slip-ups come in all flavors from saying the wrong thing to missing a deadline to clicking “send” too soon. Everyone deserves the chance at an occasionaldo-over so they can try to get back on track. Show people that you trust them to make things right.

Celebrate the Milestones

Birthdays are just the beginning. Work anniversaries, getting engaged, welcoming a child, successfully opening a new location—personal and professional milestones are important. Your colleagues probably don’t expect to be showered with gifts, but everyone likes when others remember the milestones and stop to say “congratulations” or “many happy returns!”

Leave a Lagniappe

A lagniappe is a small, inexpensive gift. Drop one on a co-worker’s desk when you see them having a hard day: a flower, an origami crane, a hand-drawn doodle, or a smiley face on a post-it. Any small gesture can make a big difference.


Alternatively, choosing to avoid these 9 acts is a surefire way to guarantee you don’t receive any more favors, so if nothing else, you do have options…



America, You’ve Given Your All but You’re Nothing

Originally posted on BITCHTOPIA:

after Allen Ginsberg’s America

America is tired and goes home without her shoes that night.
Wiping off eyeliner with the back of her small hands, she figures
she is getting too old for this shit.
America: 1 a.m. and a dollar short.
America’s dress keeps slipping down from off her shoulders.
being catcalled from the cars of her would-be fathers,
feels her heart bursting in air and cannot take the breaths to calm down–
America forgot to take her Xanax today
and the bus stop closes in around her delicate frame
like the fist her hands can’t seem to make anymore.
Her soul has been slipping through her passive fingertips, limp wrist.
America keeps her bus pass crumpled in her bra
so that she can move mountains when she takes it out for show.
(America hates her big tits. America is ready to stop growing.)
America finds the bus

View original 236 more words

Twitter Tip Tuesday


The following advice comes from one of my top resources, blog.rivaliq.com.

Basic and wildly beneficial tactics that you can implement in just 5 devoted minutes each day? i’ll take it.

Be sure to check out many other articles on social media, digital communications and analytic monitoring methods on blog.viraliq.com!

Is your company active on Twitter? If you answered yes, then good for you. If you answered no, then you have to get with the program! Twitter is essential to your marketing strategy. Don’t believe me? Here are some statistics and facts that will have you running to your Twitter account before you can say “follow me”.

The Numbers

  • There are 554,750,000 active users on Twitter
  • 460,000 people sign up for Twitter every day
  • There are 400 million tweets a day
  • On average, there are 9,100 tweets per second
  • 24% of people check their feed more than twice a day


What this means to you:

From the numbers above, it’s crystal clear that a ton of people are spending a lot of time on Twitter. With such an active user base, you have the potential to market your product or service to millions of people – for free! Developing an effective Twitter outreach plan allows for an increase in brand awareness and consequently, an increase in sales. Be sure to take advantage of the millions of people in the Twitterverse – they could be dreaming of your product, but just don’t know it yet.

The Business Facts

  • 77% of top 100 companies are on Twitter
  • 70% of small businesses are on Twitter
  • 33% of Twitter users follow a brand
  • In the last two years there has been a 663% increase in users asking for business recommendations
  • 50% of shoppers have made purchases based on recommendations found through a social network
  • 79% of Twitter users are more likely to recommend brands they follow
  • 67% of Twitter users are more likely to buy from brands they follow


There is a direct correlation between following on Twitter and making that cash money!

What this means to you:

These statistics are black and white – there is a direct correlation between following on Twitter and sales. If this isn’t reason enough to get active on Twitter, I’m not sure what is. If you haven’t already started coming up with a plan to increase your brand awareness on Twitter, the time to start was yesterday (but today will also do).

From the numbers above, it’s crystal clear that a ton of people are spending a lot of time on Twitter. With such an active user base, you have the potential to market your product or service to millions of people – for free! Developing an effective Twitter outreach plan allows for an increase in brand awareness and consequently, an increase in sales. Be sure to take advantage of the millions of people in the Twitterverse – they could be dreaming of your product, but just don’t know it yet.

What you should be doing

  • Twitter engagement rates for brands are highest on Saturdays and Sundays, but only 19% brand tweets happen on these days
  • Engagement is 200% higher for tweets that include image links
  • Engagement is 17% higher for tweets that contain less than 100 characters
  • The retweet rate is 86% for tweets that contain links
  • 92% of engagement with brand’s tweets come in the form of link clicks
  • Tweets that ask followers to retweet have a 12x higher retweet rate than those who don’t (but only 1% of brands actually ask)

What this means to you:

The research has been done for you. Apply the information learned from these statistics into your own Twitter strategy.

  1. Don’t neglect Twitter on the weekends – just because fewer people are working, doesn’t mean they aren’t checking their Twitter stream.
  2. Include links to images.
  3. Less is more – don’t make your tweets to long.
  4. Include links in your tweets.
  5. Don’t be shy to ask your followers to retweet.

There are many resources out there that provide great information on Twitter best practices. a thousand words”. One of the best I’ve come across is from Search Engine People. It provides statistics, best practices, and the demographics of Twitter uThis post on 10 Twitter Best Practices, by Michael Brito is a great place to start. Infographics are also a great resource for information. As the saying goes, “a picture is worthsers.

Insights, courtesy of RivalIQ (who I am an instant fan of, btw.)

Start using some of these tactics, maybe 2 a week, nothing major and see how your network worth, engagement and interactions improve. Once the results can be seen, you’ll have no problem building a Twitter profile for your business that will be a constant source of lead generation, website traffic and credible online presence.

Oh, I almost forgot the most IMPORTANT tip.

Men, women, children, horses, dentists, florists and CEO’s will flock to your twitter stream like a baby’s hand to candy after implementing this one vital strategy…

Do you want to know it?

Can you handle the truth this tip is about to unfold?








Follow, retweet, favorite and add @gulkingazette on Twitter for an instant boom in traffic, interactions and engagement.


Thanks for hanging out.

Be sure to leave your Twitter handle in the comments so I can follow your optimized feed!

‘Jem and the Holograms’ Movie (It’s really fucking happening)

It’s really happening.

As a matter of fact, it has been happening.

Jem: The Movie

Go ahead.

Breathe it in.

Jem and the Holograms will be directed by John Chu (check out the project’s website), starring Aubrey Peeples of ABC’s Nashville and cult film Sharknado. The “Holograms” (members of Jem’s band, if you remember the radical ’80s cartoon) will include Stefanie Scott (No Strings Attached) as Kimber, Jem’s sister, Aurora Perrineau (Pretty Little Liars) as Shana and Hayley Kiyoko (Velma in two Scooby Doo! films) as Aja.

This cast photo went up Thursday:


Life instantly feels more hopeful.

As if the lifelong dream of Jem: The Movie coming to fruition wasn’t enough, I’ve also discovered a pretty impressive marketing tactic in the crowdsourcing approach to the creative process.

“Jason Blum (the Paranormal Activity mastermind and low-budget impresario), music mogul and No. 1 Belieber Scooter Braun and G.I. Joe: Retaliation director Jon M. Chu are partnering with toymaker Hasbro (the Transformers and G.I. Joe franchises) for the project, the trio announced Thursday.

To help dust off the nearly 30-year-old property (read: ensure a built-in audience), they’re hitting up fans.

“We want to invite you into our process and help us make our next movie,” Chu says in the video. “From writing music, to designing costume, even casting — whatever it is, we want you to be part of our creative team. Kind of like Kickstarter, but instead of asking for money, we’re asking for your creativity.”


Who’s coming with me to the premier?

Citizen Cope “Bullet & a Target”

Been a while since we’ve had a Little Ditty.

Enjoy this awesome pie of live Citizen Cope performance, “Bullet & A Target”

With lyrics deserving to be quoted in entirety.

“Bullet And A Target”

Mr. Dali Lamas
Another sister’s shootin’ heroin tomorrow
Amputees in Freetown
Sierra Leone’s
The church wasn’t honest
The state put the youth in a harness
Creatin’ hostility among us
Teacher said no college
Still the kid’s gotta get a check with a couple commas
People wanna bomb us
More people gotta scatter and run from us
You can blame it on Zeus and Apollo and AdonisBut what you’ve done here
Is put yourself between a bullet and a target
And it won’t be long before
You’re pulling yourself away

But what you’ve done here
Is put yourself between a bullet and a target
And it won’t be long before
You’re pulling yourself away

I’ve been knowing her for years
I’ve been seeing her for years
She got dark, dark wavy hair
With a voice like she just don’t care
She got a skirt with a halter top
She’s got a dad who never gave a fuck
She drinks a beer with a malted top
She got knocked up in a pickup truck
But she got engaged when she was nineteen
To this dude who was acting insane
Had a .45 that he always cleaned
Said one day one day one too many days
Now she ducked and she ran away
Never to be heard from, never to be seen
I check the cover of a magazine
I’m just wondering how, just wondering how

But what you’ve done here
Is put yourself between a bullet and a target
And it won’t be long before
You’re pulling yourself away 

A bullet and a target 

Between a bullet and a target